Who we are
At $RUG StartUp, we’ve assembled a team of visionaries, carpet whisperers, and crypto poets who all came together to answer one brave question:
What if luxury, blockchain, and yak wool had a baby?
From our Chief Enlightenment Officer who left the corporate grind to "follow the threads of meaning," to our Art Consultant who believes rugs have chakras – every member of our team brings something truly unnecessary to the table.
Some bring design.
Some bring Excel sheets no one understands.
Some bring incense.
Together, we’re not just building rugs.
We’re weaving the decentralized future – one overpriced rectangle at a time.
$RUG StartUp – Where leadership is soft, and strategy is softer. No empty app development web 3 promises!
“Left corporate consulting to “do something that matters.” Claims carpets are the true Layer 1 of culture. Always has AirPods in, even when no one’s talking.”
— CEO – Maximilian “Maxi” Fluffberg
Lives in a tiny house with 6 plants, 3 NFT frames, and 0 furniture. Designs rugs that all look the same but “carry wildly different energy.” Says things like "this beige is more emotionally grounded
— Head of Design – Jasper Linoleum
Makes spreadsheets no one checks. Speaks fluent buzzword. Might be doing important work, but nobody – including Dennis – is totally sure
— COO (Carpet Operations Oracle) - Dennis D. Routine
Claimed carpets could be drone-delivered carbon-neutrally. Has a LinkedIn certificate for it. Talks about “synergizing Web3 logistics with physical infrastructure” like it’s a real thing.
— Head of Logistics – Bruno “Boxes” Breitfeld
Comes from old-money furniture royalty. Hosts board meetings inside a Persian tent. Once saw Elon Musk on a yacht – that counts, right?
— Board Chair – Sir Leopold von Underlay IV
Studied art history in Vienna and feels carpets emotionally. Can distinguish 12 shades of beige blindfolded. Thinks NFTs are “spiritual mood boards.”
— Art Consultant – Magnus Beige
Runs operations with an iron fist and a soft heart. Performs quality control with a magnifying glass, incense, and a ceremonial gong. Only wears linen.
— Head of Production – Rolf Fadenteufel
Interviewed applicants by asking: “What does a rug mean to you?” Believes in flexible hours, astrology-based team roles, and full moon performance reviews.
— Head of HR – Kai Chillmann
Contact us
Because nothing says meaningful impact like a brand partnership with a carpet startup that romanticizes war zones.
Are you a tastemaker, lifestyle guru, NFT hoarder, post-ironic artist, or just someone with a WiFi connection and a vague sense of global guilt? Perfect. We’re always open to collaborations that look good in a deck.
Whether you want to:
Launch a limited-edition rug drop with drone strike chic
Curate an installation called “Threaded Conflict” in your concept store
Or simply mint ethical confusion together on the blockchain...